Tips for The Average Joe

10 months ago aebi Comments Off on Tips for The Average Joe

Advantages of Digital Licensing

Electronic commerce becomes a huge business in the world of internet. Online delivery of any digital content like music, movies and video clips is the core of E-commerce and online marketing. Over the Internet, without the existence of a clerk at the sale point is of advantage especially in selling products to consumers. It helps the business to reach wide range of consumers thus reduces operating cost.

Digital content can be sold, copied and resell through an agreement called license. Getting a license to use protected copyrighted material is vital. It allows the user to access protected digital material. In the marketplace of digital content, the fundamental aspect has been licensing. It is a lawful means since the content owners have the influence in the value of their assets. The different interested networks can acquire essential contents in revenues and market consumption.

The benefits of digital licensing are as follows: (1)the copyright holders can protect their information so that their electronic media will be spare from any form of piracy, and (2) the manufacturers of any electronic technologies can be given their due compensation and give assurance that their technologies are not pirated.

Moreover, here are some facts about digital licensing. First fact is that the labels and publishers are licensing separately. By streaming, the digital service provider needs to get a license to use the recording rights of a label but not exploit them. Therefore, they need to get two separate license to have the music rights. Next, through streaming the performing and reproduction rights of a song have been exploited at the same time. With that, there is a need to get two licenses just to cover the song rights. Third fact, the deal of streaming is on its revenue share which is based on consumption share.

But digital licensing is not limited to music, movies and videos rather it can also be about driver’s and plate license of a car or in software. Book bus tickets here would be hassle free through digital licensing. Thus, digital licensing does not benefit the content owners financially but even to the consumers by living a stress-free and comfortable life.

As a copyright owner of an article, a video, a post or even a photograph, you can permit anyone to use it but you must be able to obtain license of your work for you to be able to get a profit out from your works.

As a closing note, ensuring that a digital content is legally licensed is already a big task. It involves understanding, knowledge in explaining the terms clearly and getting a support from the upper management.

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