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How Bricks and Mortar Stores Can be able to Collect Their Customers Data
The market share of electronic commerce has dramatically grown. It has been using all manner of data analysis strategies to reach out to its customers and grow further effectively. When it comes to sales growth, however, blocks and mortar stores along the streets are still behind. This is because they experience a lot of difficulties as they try to apply the kind of skills that their online competitors use to collect their customer’s data. Bricks and mortar business are however working hard. There are new and innovative ways of obtaining their customer’s data that they are coming up with.
By analyzing these numbers, they will be able to come up with ways of fully satisfying their customers and also making more money in the process. Nowadays, brick and mortar retailers are applying the resources and marketing strategies that were previously only enjoyed by the online businesses. Free Wifi is one of the methods that bricks and mortar stores are using to collect their customer’s data. For these customers to use the store’s wifi, they are supposed to use their email address. This enables the store to develop than an email database that will later be used for marketing purposes.
How regularly a specific customer visits the store and the period they spend in it can be determined by looking at how they log in and off the wifi. You can be able to collect even more information by linking the purchasing data with the email address of a customer if you can. Using tracking software together with security cameras is another way of collecting customer’s data. There is software that is cheap and easily available in the market for purchasing. The buying habits of a customer and the type of products they are interested into can, therefore, be tracked and monitored through this.
This tracking software works with already existing security cameras to track the movements of the customers and identify the hotspots where they remain for long. Using this data, you can be able to implement better retail performance by setting the profitable products in these spots or signs for special promotions. You will note that the final method through the use of functions and loyalty schemes. Using special event s and customer loyalty schemes and cards is something that has been there for a long time. However, the data collecting tools have just been developed recently. Using these events, you can be able to ask your customers for their data and later use it for marketing purposes.